I work with stakeholders at the beginning of every project to define our business and user goals. I also research industry trends, create user personas, and conduct competitive analyses (if applicable).
I collaborate on ideas and concepts as we outline the structure of the project. I also discuss content strategy and functionality requirements. This step includes whiteboards and sketchbooks.
User flows provide insights into the wants, needs, and potential frustrations of your users. Low-fidelity wireframes allow for rapid exploration and development of a product's information architecture and visual structure.
Prototypes simulate the interaction between the user and the interface, providing valuable feedback on usability. I'm always on the lookout for new tools to streamline the prototyping process. I currently use InVision and Adobe XD.
My education at RIT was firmly rooted in the methodologies of late design legend Massimo Vignelli, emphasizing the importance of typographic structure and grid. Understanding these principles allows for impactful designs that also uphold visual syntax.
I believe the best results are achieved when the design process is didactic and iterative. Usability testing informs any changes that need to be made, and iterating on a prototype is superbly cheaper than implementing changes on a live product.