I work with stakeholders and managers at the beginning of every project to define the goals of the user and the business. From there I begin researching industry trends, creating user personas, and analyzing competing products.
I collaborate on ideas and concepts with the team as we outline the structure of the project, or at least the next deliverable. I also discuss content strategy, functionality requirements, and begin sketching via marker and whiteboard, pen and paper, or stylus and tablet.
User flows provide insights into the wants, needs, and potential frustrations of your users. Low-fidelity wireframes allow for rapid exploration and development of a product's information architecture and visual structure.
Clickable prototypes simulate the interaction between the user and the interface, providing valuable feedback on usability. I'm always on the lookout for new tools to streamline the prototyping process. I currently use InVision and Adobe XD.
My education at RIT was firmly rooted in the methodologies of late design legend Massimo Vignelli, emphasizing the importance of typographic structure and grid. Understanding these principles allows for impactful designs that also uphold visual syntax.
I believe the best results are achieved when the design process is didactic and iterative. Usability testing informs any changes that need to be made, and iterating during the prototyping phase is much likely cheaper than having to implement those same changes later on in a live product.