Forgetting something at home can ruin your entire day, and replacing lost items can ruin your entire paycheck. Existing item trackers have unreliable functionality, various design concerns, and leave many potential features on the table.


Utilizing emerging technologies, create a product to streamline how we manage and track our physical possessions. The product should reduce stress, mitigate everyday cognitive load, and improve and expand upon competitor features.



Homeplate is a seamless product that utilizes Assisted GPS, Real Time Kinematics, WiFi Positioning, and Bluetooth LE to ensure that you have everything you need when you leave the house. Homeplate also offers a Missing Item Locator and many additional features.

Life can be frantic, and it's often difficult to keep track of all of your things. An easy-to-install device paired with coin-sized tracking tags and an intuitively designed app guarantees that you never lose or leave something at home again.



Competitive Analysis


To form a better understanding of market and industry trends, I conducted a thorough competitive analysis of three leading item trackers. The analysis includes: 

• Ratings & Reviews
• Censor Specs

• Feature Audit
• Brand Evaluation
• Function Evaluation
• App Evaluation

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"Really the only use for them is finding things around the house. They eventually die without warning."

— User Review for Tile


"Bad range, poor battery life. They lose connection all the time, and the bluetooth range is really bad."

— User Review for Trackr


"Should have never come to market. Virtually unusable. Sometimes it connects, and sometime's it doesn't."

— User Review for Duet


Competitive Analysis:


Bluetooth remains an unreliable technology. Connections can be disrupted by physical barriers, electronic signals, and have a deceptively short range. With a completely unobstructed line of sight, these item trackers will stay connected to your device for about five car lengths, at best.

Many item trackers boast "crowd location" for when an item is out of the barely-house-sized bluetooth range. If everyone owned the same item tracker this could be effective, but they don't, and it isn't. Tile, which presumably has the largest user base, is riddled with negative reviews detailing the tracker's inefficacy when items are out of range. 

Bluetooth is not an expensive nor esoteric technology. If you search iTag on Amazon, you can purchase a $3 bluetooth tracker with the same functionality as these trackers selling for $30. Essentially, consumers are paying almost thirty dollars for an app that coincides with their unreliable, short range bluetooth tracker.


Existing Products

• May or may not help locate items within your house

• Are ineffective beyond their scant bluetooth ranges


• Leave many potential features on the table

• Have high price points that do not reflect their quality


A Better Product

• Provides a more efficient interaction for short-range item locating

• Provides more accurate and reliable out-of-range locations 

• Pushes technological capabilities to provide more features



• Optimizes unit cost and provides a tech-appropriate price point

• Rivals Tile in brand acuity, visual design, and ease of use 

• Prevents people from leaving items behind in the first place


Concept Development


Once the product objectives were clearly defined, I delved into highly technical research on location-based services.

After reading specialized reports, analyzing scholarly dissertations, and compiling over 10 pages of notes and sources, I developed a make-shift prowess of GPS/IPS technology and their various subsets (RTK, A-GPS, WPS, BTE, RFID).

I was then able to utilize this knowledge to propose a solution of reasonable feasibility that met product objectives while also adhering to real life technology and cost constraints.

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User Personas


When underpinned by strong qualitative and quantitative research, user personas are useful reference tools that steer project decisions towards the the satisfaction of your target user.

Based on my competitive analysis and material cost research, I created three detailed user personas to represent consumers in the target audience: 'Tech-Savvy Business Professionals.'

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User Flows


User flows provide helpful insight into the wants, needs, and trepidations of users.

I created two user flows to simulate interactions the primary persona might have with the product.

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