I went through a thorough typographic study on my way to the final version of the R4M logo. I also had our team provide input to steer the brand in the right direction.
The finalized logo, as voted on by the team, can be seen below.
The R4M media kit is a presentation of various web metrics and engagement statistics, designed to appeal to potential clients and investors.
The R4M brand was only recently established when I began working there and lacked a modern, consistent visual direction on their digital platforms. A screenshot of their original website can be seen below.
I began reimagining the existing site for a more polished and intuitive look. I created high-fidelity mockups of my proposed interface, which can be seen below.